Organic Winter Webinar: The Organic Consumer - What We Know

Organic produce ad at a chain grocery store. Who's buying?

Knowing who your customers are can help you reach them more effectively. Ohio State economist Zoë Plakias will share market research about consumer attitudes and behaviors toward organic products. Demographically, who are our customers? What motivates them to purchase organic products? How much extra are they willing to pay? And how can organic growers and retailers increase their appeal with these customers?

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Meeting ID: 958 7064 4500
Password: 0414

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Meeting ID: 958 7064 4500
Password: 0414
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